"The quality of commercial products has continued to escalate. However, when using the word 'quality,' I am referring to the fancy glass packaging, eye-catching labels, and those special additives put into maintain color and 'freshness.' All this might appear to be fine, but the actual taste of the products we purchase has not improved. In fact, as the complexities of industrialization and competition have increased, the taste factor, in many cases, has eroded. The pretty package and the fancy label do not matter to our palate."
He goes on to say that there are four ways manufacturers can compete: advertising, price, label, and container. Taste isn't even in competition. He also says that our ancestors would not tolerate some of the foods we are accustomed to eating. Preservatives, fresheners, and chemicals take the flavor and nutrition right out of the food.
I'm not turning into a health food crazy. But he really has a point. I'm going to get my hands on the freshest, juiciest fruits and berries available. I'm going to eat up all I can, and can what I can't. YaY!
Wish me luck, I've never done this before.